How to choose materials suitable for personalized customization of cosmetic containers?

1、 Consider the characteristics of cosmetics
Type of cosmetics
Different types of cosmetics have different requirements for container materials. For example, liquid cosmetics such as make-up water, lotion, etc., need to choose materials with good sealing performance and not easy to leak. Plastic and glass are common choices, with plastic containers being lightweight and cost-effective, while glass containers are more upscale and have good chemical stability. For powdered cosmetics such as eye shadow and powder blusher, plastic or metal containers can be selected, which can provide better sealing and moisture resistance.
For some cosmetics with special effects, such as essence containing active ingredients, cosmetics that need to be kept away from light, etc., materials with special properties may need to be selected. For example, using opaque plastic or glass containers with shading coatings to protect the active ingredients in cosmetics from light exposure.
Cosmetic ingredients
The ingredients in cosmetics can also affect the choice of container materials. Some ingredients may react with specific materials, thereby affecting the quality and stability of cosmetics. For example, certain acidic or alkaline cosmetics may corrode metal containers, while some organic solvents may cause plastic containers to deform or dissolve. Therefore, when selecting container materials, it is necessary to understand the ingredients of cosmetics and choose materials that are compatible with them.
If cosmetics contain natural plant extracts or essential oils, it may be necessary to choose materials that have good preservation properties for these ingredients, such as glass or specific plastic materials, to prevent the evaporation or deterioration of the ingredients.
2、 Pay attention to personalized needs
Appearance design
The appearance characteristics of materials are crucial for personalized customization. Different materials have different appearance characteristics such as color, glossiness, transparency, etc., which can be selected according to the brand image of cosmetics and the preferences of target consumers. For example, glass containers can exhibit high transparency and crystal clear effects, making them suitable for packaging high-end cosmetics to showcase the purity and quality of the product. Plastic containers can achieve rich color and pattern effects through processes such as dyeing and spraying, meeting personalized design needs.
Metal materials such as aluminum and stainless steel have unique textures and luster, which can add a sense of fashion and technology to cosmetic containers. Natural materials such as wood and ceramics can bring a natural and warm feeling, suitable for some cosmetics brands that focus on environmental protection and nature.
Touch and texture
Consumers will directly come into contact with the container when using cosmetics, so the touch and texture of the container will also affect the consumer experience. Some materials, such as soft plastic and leather textured materials, can give people a comfortable touch. The coolness of metal materials and the warmth of ceramic materials can also add unique charm to products. Choosing materials with appropriate touch and texture based on the positioning of cosmetics and the needs of target consumers can enhance the attractiveness and added value of the product.
For example, some high-end skincare brands may choose ceramic containers with delicate textures or metal containers with leather decorations to create a luxurious user experience.